Executive Summary About Piaggio Scooters By Brenda Williams
Piaggio Scooters. The Piaggio Group of Italy manufactures Vespas, the most popular scooter in Italy and around Europe. Piaggio is Europe's largest manufacturer of two wheeled vehicles and the fourth largest in the world. Piaggio originally manufactured aircraft, especially for the war effort in World War II, but moved to motorcycles after the war because of the need for better transportation around the rubble-filled roads.
The original designer of the Vespa Scooter was Piaggios Engineer Corradino D'Ascanio. D'Ascanio was never a fan of conventional Motorcycles and decided to create the vespa with Handlebar Gear changes and on a Spar shaped frame with small wheels and an engine mounted at the back of the cycle and a front protector to allow the rider greater comfort. The seating configuration was designed with all users in mind including women where it would still be possible due to the design of the scooter fro a woman to where a dress.
When the MP6 model was developed, the founder's son Enrico Piaggio listened to the buzz of the engine and screamed out "Sembra una vespa!". 1946, Piaggio filed for a patent for the Vespa and began distribution on the scooter, producing the first 13 for the Milan Fair. In 1947 Piaggio sold 2,500 Vespas. In 1949 the number doubled to 20,000 and in 1950 Piaggio sold 60,000 Vespas.
The movie "Roman Holiday" was a big help in the advertising and sale of the Vespa. The racing classes in the United States are the Small Frame Class, the Automatics Class, the Specials Class and the Stock Class. There are only five models of the Vespa being manufactured today. They are the PX, the CVT S, the CVT LX, the CVT GT and the CVT GTS.
The Vespa is not just a scooter. Piaggio designed a version for automobile production called the Vespa 400. The rival Italian scooter company to Piaggio is Lambretta, which is still active today is racing production and civilian production.
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